50 Years in Carlsbad

CELEBRATING

OVER 50 YEARS

OF WORLD-CLASS

EXCELLENCE IN CARLSBAD

From humble beginnings in 1975, Hoehn Honda has grown from a niche side business into Carlsbad’s premier Honda dealership. Serving North County San Diego families and businesses with award-winning Honda vehicles and exceptional service for 50 years. To our customers, team members, and community—thank you for making us part of your Honda journey.

A Look Back at Our History

From our first showroom in Carlsbad to today, see how far we’ve come.

Our Timeline in Carlsbad

1975

The Beginning in Carlsbad

T.W. Hoehn, Jr. acquires the Oldsmobile dealership in Carlsbad, which features a small but growing Honda operation on the side lot. This modest Honda business would eventually become the cornerstone of our Carlsbad presence. Sons Bill and Bob join the family business post college, with their vision to expand the Honda franchise.

T.W. Hoehn Jr. 1975

1984

Expansion Begins

Honda’s success in Carlsbad accelerates, with the brand expanding into a dedicated new facility. This expansion marks Honda’s emergence as a primary focus for Hoehn Motors in North County, serving growing customer demand for reliable Honda vehicles.

Expansion 1984

2008

Next Generation

Fourth generation Hoehns Ted, Jo Hannah, and Susanah enter the business post college.

Fourth Generation

2020

Honda Remodel

Hoehn Honda Carlsbad unveils a brand-new, state-of-the-art facility featuring modern sales showrooms, an expanded service center with advanced diagnostic equipment, and comfortable customer lounges. The remodel reinforces our commitment to providing Carlsbad and North County customers with the best Honda buying and service experience.

Honda Remodel

2025

Celebrating 50 Years in Carlsbad

Hoehn Honda Carlsbad celebrates 50 years of excellence. What began as a small Honda side business has evolved into Carlsbad’s most trusted Honda dealership, proudly serving three generations of North County families.

50th Anniversary Celebration